34kvadrat.se - ambassador for Beslag Design

Beslag Design is now proudly showing off its ambassador, Emelie Ekman, who runs the interior design blog and Instagram account 34kvadrat. Emelie shares interior design inspiration and has been named one of Sweden's top 10 most popular interior design blogs for several years in a row. Emelie's blog name comes from the fact that at the start in 2012 she lived in an apartment of just 34 square meters, since then she has changed and right now she and her fiancé are renovating an apartment in central Stockholm. On her channels you can follow the renovation, everything from the small to the big. Every little detail is chosen with the utmost care and it was when Emelie showed off her new kitchen that the ambassadorship between her and Beslag Design took off. 

- Today I can reveal a very funny news that I am so damn proud of; I am Beslag Design's new ambassador for the year 2020! How cool is that not? In 2020, we will have a long-term collaboration that is one hundred percent genuine on my part and I am incredibly happy that I came in contact with Beslag Design, says Emelie on her blog.

Beslag Design has during the past year invested heavily in brand building measures and sees influencer marketing as a given part of the marketing strategy. Together with Emelie and this ambassadorship, Beslag Design now hopes, in addition to strengthening its brand, to be able to inspire as well.


Emelie chose Knob Mint in a nickel-plated design for her new kitchen.

- We are more than proud that Emelie has chosen to represent Beslag Design in 2020. We hope to inspire our customers, as well as Emelie's followers. Our philosophy goes hand in hand and we are convinced that Emelie is just the right person for us to work with, says Sandra Hemberg, marketing communicator at Beslag Design.

Beslag Design's business concept is to develop and market an innovative and in-demand range of fittings and interior details. Since 1972, the company has grown steadily and is today the industry leader in the areas of fittings and interior products. The range includes handles, knobs, door handles, storage and lighting for all rooms. Details that elevate the interior and complete the whole.